The Joke Of Design

In order to “get” a joke your brain has to connect concepts together in a new or novel way. If you don’t get it, can’t make the connection or the connection is already well established, your brain tells you “there’s nothing wrong with me that I didn’t get the joke, it’s just not funny”. This message is communicated even louder if you’re in a room full of people who are laughing at the joke you don’t seem to get. Sometimes your brain goes on the defensive to prove that it’s not malfunctioning, there’s just no joke.

Good design is like a joke: some people just don’t get it.

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